Jim Beam® Kentucky Fire contains all the pride of the Beam family's 200-year history. Our impassioned distiller shave turned it up a notch by mixing the world's finest Kentucky Straight Bourbon Whiskey with the flavor of red hot cinnamon. The result is a deliciously rich bourbon with a fiery, sweet kick. Light up your life with the flaming excitement of Jim Beam® Straight Bourbon Whiskey and the exotic notes of cinnamon liqueur. This fiery freshness knows no season but brings out the best in all.